Startup BizCast - The Small Business Advice Podcast

People like to call social media the new town hall, and it truly is.  Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it.  But, what should your busi…

Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work.  In this episode of Startup BizCast, host Steve Mullen gives some advice on what…

As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them.  In this episode, he talks about he bi…

Working from home is fantastic, but for many people it’s a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this epis…

Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations?  Have…

Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you.  So, how can you make sure you’re not …

If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them.  In this episode of Startup BizCast, host Steve Mullen t…

It’s tough being the owner of a micro business or sole proprietorship.  In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of.  In this episode…

Your business is probably on Facebook, Twitter, and LinkedIn.  You may even be on Instagram.  But, are you actually communicating, or are you just making announcements?  In this episode, EndGame PR P…

It’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake.  In this episode, host Steve Mullen gives some advice to…

This episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they…

Our country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media ma…

Customer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via …

In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR differen…

No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you…

It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media the…

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on…

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?…

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that…

It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I’m publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice f…