46: Marketing for the Holidays

Does it seem like the holidays come sooner and sooner every year and with it the pressure to get your holiday marketing plan in order? In this episode, Laura and Nikki chat about social media marketing, email campaigns and sales, breaking it down so it's not so intimidating and feels more doable.

• The two main categories of social media and which ones you should choose
• Types of posts to consider
• How often to post
• Tools that can help you create video and plan / schedule your posts
• Ways to expand your social media reach

• What to say in emails to engage your audience
• Selling without being overly salesy
• Providing free value
• Thoughts about coupons and sales
• Importance of consistency
• Announcing product launches

Read the transcript in the STARTIST SOCIETY SHOW NOTES: startistsociety.com/holidaymarketing

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