Word-of-mouth is powerful, and in this episode, I’m talking all about social proof—how testimonials and before-and-after pictures can help build trust and attract new clients. I’ll share my personal challenges in consistently collecting these elements and why they’re so valuable in showcasing your work. We’ll also cover how to ask clients for permission before taking and sharing photos, plus different ways to gather and use testimonials, whether written, audio, or video.
Key Takeaways: Why social proof is crucial for building trust How to effectively use before-and-after pictures Best practices for requesting and sharing testimonials Different formats for collecting client feedback
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