Leveraging Facebook Groups - The Secret Strategy to Increase Sales

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If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone!

Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects.  In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement.  You will also hear the jaw-dropping brilliant method used by a Sales Director in Florida to increase her move-ins over 300% through one group.

I have consistently used Facebook groups during the pandemic to meet and connect with prospective clients.  Covid19 is requiring everyone to move outside of their comfort zone and become innovative in how we approach executing our job successfully.  It is even more challenging in our industry since our resident population is most at risk and vulnerable.  

However, I consistently encounter Sales Directors who are moving the needle in the up direction and even increasing occupancy to 100%.  Wowzer!  

How would you like to be sitting at 100%? 

For more insights, check out the blog, Turning The Tide.
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