Start With Occupancy
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.
Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.
Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.
👉 The top 3 questions I hear most often:
- How do I market my community to more families and referral sources?
- How do I manage my time to handle everything on my plate?
- How do I grow — whether in my business or my career?
This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.
Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team
I’ve got you covered!
Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....
Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.
🎧 Subscribe now and let’s go!
- Update frequency
- every 50 days
- Average duration
- 26 minutes
- Episodes
- 23
- Years Active
- 2020 - 2025
You Can’t Market Your Way Out of a Dull Community - Day 7
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Your activity calendar says a lot more about your community than you think.
(And no! Bingo three times a week doesn’t count as personalized.)
If families visit a…
How Staff Can Make or Break The Move In Day Experience: Here’s How to Get It Right - Day 6
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What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?
In this episode, I’m going all in on so…
Master the Move-In Experience: Create Raving Fans And Close the Back Door - Day 5
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📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Su…
The One Simple Skill That Will Transform Your Business - Day 4
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Su…
Winning Before They Walk In: Prepping for the Visit - Day 3
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Su…
Cracking The Code Bonus Episode
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Su…
What Are The Go To Questions To Increase Visits - Day 2
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Su…
How A Quick Call Back Will Increase Move-Ins - Day 1
Have a marketing question? Text it here!
Welcome to Day 1 of the 21-Day Sales Series!
Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, i…
How to Avoid Major Missteps in Senior Living Sales
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Welcome Senior Living Change Champions!
Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owne…
Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
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In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing y…
From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
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In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one ye…
Sales: Understanding Objections Are Deeper Than Surface Level Words
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To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that sal…
The Pros and Cons of Using Paid Referral Agencies
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In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!
Ever wondered about the dance between senior …
My 3 Business Missteps in 2023: Lessons Learned
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Happy New Year!!!
What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.
What can…
How To Connect And Build Trust With Families - Part 3
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#8 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my com…
How To Connect And Build Trust With Families - Parts 1 & 2
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#7 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my com…
How to Market Your Assisted Living with Social Media - Cameron J. Barker
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Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or r…
Overcoming The I'm Stuck on I Suck Narrative In Your Head
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Feeling a little STUCK lately?
Does the current COVID environment have you doubting your skills?
Are you questioning if this is REALLY for you?
Maybe, you have …
5 Exciting Socially Distant Events to Promote Your Community
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Have you been struggling to come up with new event ideas?
Sales may be your superpower, business development may be your magic gift, but when it comes to planni…
How Hosting a Facebook Group Can Increase Move Ins and Referrals
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Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a me…