Episode 3 - Building A Kids Lifestyle Brand And Taking The Leap - with Lucy Haslam

In this episode, Nicole is in discussion with Lucy Haslam, founder of children’s-wear retailer, Acorn and Pip, who are celebrating five years in business.
Lucy discusses the ways in which she took her business from a market stall in Manchester while working as a teacher, to going full-time with the business and taking operations online in 2020. Lucy also talks about the way her brand has evolved, along with practical advice on the steps she has taken to create the brand that Acorn and Pip is today.
KEY TAKEAWAYS
Making the leap between employment and following our business dream, is all about making sure our plans are well made, that our future is in sight, and that the systems and processes are in place.
Situations aren’t always perfect, but we can mitigate and overcome challenge by planning.
Identify your unique selling point. The brands that lodge in people’s minds are the ones who know how they stand alone.
Look at your sales funnel and examine the ways in which your customers arrive, and what shape their journey takes as they pass through your sales process.
BEST MOMENTS
‘I planned out the dream. I knew what I wanted Acorn and Pip to become’
‘My head and my heart were saying “you’ve got to do this”’
‘There are communities out there, where you can learn from each other’
‘You don’t have to be better than your competitors. You have to be different’
VALUABLE RESOURCES
www.acornandpip.com
www.acornandpiploves.com
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/