Episode 23 – Holding on to Your Vision & Trusting Your Instinct with Emmy Pugh from Sunday & Soul

Today's podcast episode is a recording of an Instagram live with Emmy from Sunday and Soul who are a casual wear brand Inspired by sunny places, with comfort, joy, and confidence at its heart. Join Emmy and host Nicole as they chat about how Emmy went from a marketing career to establishing her own successful fashion brand during a pandemic, the highs and the lows and tips for those wanting to follow in her footsteps.
 
KEY TAKEAWAYS
Emmy's biggest piece of advice is that you will make mistakes but you’ll learn quickly and move on.
Lean in to your brand when things are slow, revisit your vision and keep working towards that, engaging with your community and remaining visible.
Trust yourself and your vision. It can be helpful to have an advisor, Emmy’s advisor didn’t let her lose sight of this.
Emmy’s first business plan was a lot bigger than what it ended up being. She tried for investment but when pitching she felt like she already had a boss, which is the opposite of what she wanted.
Emmy spent about £4000 on her initial stock as well as £1000 on branding and the designs. She built the website herself using shopify.
The sales of online brands during the pandemic have gone up because it’s been harder for people to visit physical stores.
Work out what problem you’re solving for people, and why you’re the one to solve it. This is all part of your vision as a person and a business.
 
BEST MOMENTS
"The things you can wear in London, if you wore them in Bristol you’d get looks"
"I saw women who ran their own businesses as rock stars’ "
"It’s hard to manufacture confidence because confidence come from experience" 
VALUABLE RESOURCES
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
www.sundayandsoul.com
www.instagram.com/sundayandsoul
 
ABOUT THE GUEST
Emmy Pugh is the founder of Sunday and Soul, a casual wear brand inspired by sunny places, with comfort, joy, and confidence at its heart.
 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
 
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall