Episode 11 - How and Why to Differentiate Your Product - Speaking with Anna Frapwell, founder of Neon Digital

In this episode of Start Scale Succeed, Nicole is joined by Anna Frapwell, founder of Neon Digital. Find out all about Facebook ads, and what you need to have in place as a product business before you even think about spending money on advertising.
 
KEY TAKEAWAYS
Anna asks her potential clients some key questions before working with them. Have you got a product that is proven? Does it sell in some way without marketing? Are you active on your social media channels? Do you know who your audience is, and why do they need your product?
Your product usually isn’t unique so you need to make sure that the story of your product is right and engages people.
You could have the best advertising in the world, but if your website isn’t right then it’s not going to convert into sales. You need a good easy to use website or else you will lose out on sales.
Find similar products and read the reviews to find out if your product can fill those gaps. Use that in your storytelling in the marketing. Find out what language people use when they talk about them and utilise that too.
 
BEST MOMENTS 
‘Optimise your website’
‘The thing that will stop the scrolling is the image’
 
ABOUT THE GUEST
Anna Frapwell is owner of digital marketing agency Neon. She has over 20 years industry experience working at one of the World's biggest ad agencies and in house for some well-known household names. Launching Neon has enabled Anna to fulfill a dream to support e-commerce business owners amplify their sales through strategic digital marketing campaigns.
 
VALUABLE RESOURCES 
www.neondigitalclicks.co.uk
www.instagram.com/neondigitalclicks
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
 
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall