Episode 10 - Claire Winter – Why Storytelling is so Important to use in your PR and Content Audio

In this episode of Start Scale Succeed, Nicole is joined by Claire Winter, a trainer, coach and host of the Cracking Content podcast.  Claire helps coaches, creatives, and product-based businesses to amplify their message through storytelling, content and PR, so they can make a bigger impact.
 
KEY TAKEAWAYS
Stories are twenty-two times more memorable than facts. And sixty-two percent of conversations involve stories. It’s the way we communicate as people so you should use it in your content.
The best storytellers use the structure of Joseph Campbell’s ‘Hero’s Journey’.
Storytelling engages your audience. It takes them on a journey, it evokes memories and feelings. Bring your audience along with you rather than just telling them facts.
Claire believes that audio is the best medium to get your story across to an audience. They’re already engaged with you and have brought you into their lives. Don’t be afraid to recycle content from podcasting for example and use it in other forms of media.
 
BEST MOMENTS
‘What is your USP? What differentiates you? That’s your story’
‘Start with why. Why do you do what you do’
 
ABOUT THE GUEST
Claire Winter is a trainer, coach and host of the Cracking Content podcast. She is passionate about helping coaches and creative entrepreneurs to amplify their expertise through storytelling, content and PR so that they can get more sales and make a bigger impact. Claire uses a blended coaching and mentoring approach to ignite her client's creativity so they can share their authentic voice and story.  She is a trained NCTJ journalist and started her career at ITN in radio and television. She also runs a Facebook community called Cracking Content where she shares writing, content and PR TIPs
 
VALUABLE RESOURCES
https://www.thefemaleceo.com/blog?tag=claire+winter
https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/
https://www.facebook.com/groups/crackingcontent/
Facebook: https://www.facebook.com/ClaireWinterUK/
Twitter: @clairewinteruk
Insta: @clairewinteruk
LinkedIn: https://www.linkedin.com/in/claire-winter-writer/Clubhouse: @clairewinterukWebsite: www.clairewinter.info
 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
 
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall