Ep 33 - Your Instagram Fashion Brand Two Years on; Sunday & Soul With Emmy Pugh

So much of what you see on instagram is not the real story. Today's episode is a special Q&A with brand founder Emmy Pugh from Sunday & Soul. Emmy and I have chatted before on the anniversary of her first year in business. However now she is  2 years in and really exposes the nuts and bolts. Emmy also  opened this up to questions on her Instagram so this is what people really want to know, but don’t know who or where to ask. 
 
KEY TAKEAWAYS
If you have an idea for a business and plan on earning over £40,000 per year then you should register as a Limited Company. In a Limited Company, you as an individual are not liable, whereas as a  Sole Trader you are. 
In the social media and content driven times we’re in now, you need to find something new, which is hard, having a new idea or product is a rare thing. It’s more important to find a new way to talk about it or a new way to show it. 
Emmy’s biggest mistake was not speaking up soon enough about the quality of products from her supplier. When she eventually decided to find someone else to work with she was initially afraid to ask for recommendations. She found her new supplier was more expensive, but she saved time not having to deal with the issues the previous one had caused. 
During the pandemic the cost of shipping your items to you has gone up by a large amount. That price increase has to be factored into your price points. 
Whatever you want to sell and however much money you’re spending on that, add 50% to that for your marketing. 
Out of 18.6k followers on Instagram, on a bad day only about 400 people would see Emmy’s story. You unfortunately need to spend money to be seen. 
Emmy found that she had a good reach marketing on TikTok, but the conversion rate was so low. The audience just wasn’t the same as the audience for her brand. 
New businesses might not make a profit for the first three years. 
 
BEST MOMENTS
‘Unless you are so passionate and really want it, you’re not going to get through those tough days’ 
‘You have to pay for eyes on your business’ 
‘Your followers aren’t necessarily your customers’ 
‘The only thing that has been driving me is alignment with my brand, not numbers’ 
 
VALUABLE RESOURCES 
www.thebuyerandretailcoach.comwww.instagram.com/thebuyerandretailcoachwww.sundayandsoul.comwww.instagram.com/sundayandsoul
 
ABOUT THE GUEST
Emmy Pugh is the founder of Sunday and Soul, a casual wear brand inspired by sunny places, with comfort, joy, and confidence at its heart.
 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
 
CONTACT METHOD 
Website http://www.thebuyerandretailcoach.comIG https://www.instagram.com/thebuyerandretailcoach/LinkedIn linkedin.com/in/nicolehigginsuk Email [email protected] Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall