Ep 152 - Unlock the Potential of LinkedIn with Laurie MacPherson

I get it, as a product business owner Linked In may be the last plate you want to spin so it’s potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock it’s potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer. 
Here are some of the topics we cover 
Power of Human Stories:
 Understand the importance of sharing personal stories and making human connections.
-Optimizing LinkedIn Profile
 Get tips on creating an engaging LinkedIn profile to attract the right connections.
Creating Authentic Content
Find out the best practices for posting on LinkedIn and how to mix personal and business updates effectively.
Avoiding Common Mistakes
Discover the pitfalls to avoid in your LinkedIn strategy and how to personalize your approach.
Building Meaningful Relationships 
Learn strategies to build relationships with journalists and other key players without cold DMs.
 
Guest 
Laurie Macpherson  
https://go.lauriemacpherson.com/SignupforLinkedInguidanceandprompts
https://www.lauriemacpherson.com/
https://www.instagram.com/_laurie_macpherson/
www.linkedin.com/in/lauriemac
Host Nicole Higgins 
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach 
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube 
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor 
Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  
Neon is offering listeners a FREE scaling audit worth £3000! 
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/