Ep 138 - Breaking into the Dubai market with Abbie Founder Base Brands

The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider 
In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market 
Some of the areas discussed are: 
Tips and advice for breaking into the market  from customers to logistics 
What to consider culturally and shopping habits in Dubai 
Trends & Market changes that are emerging in the middle east 
Red tape and legislation 
The mistakes the small businesses make when trying to sell in Dubai 
The different types of retailers and expected payment terms 
 
Guest 
https://www.basebrandsco.com/
https://www.instagram.com/base.brands/
Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
 
Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  
Neon is offering listeners a FREE scaling audit worth £3000! 
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/