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Dr. Daniel Crosby - Not Being Dumb Beats Being Brilliant

Author
Dr. Daniel Crosby
Published
Thu 07 Mar 2024
Episode Link
https://www.standarddeviationspod.com/

Tune in to hear:

  • What is the “Dumb Ways to Die” music video and why was it originally created?
  • Was the above an effective behavioral intervention or did it fall short?
  • Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this?
  • Why might marketing campaigns with behavioral interventions outperform more overt, standard marketing approaches?
  • What did Charlie Munger say was a differentiator in Berkshire’s approach?

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