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Episode 2 | From Click to Customer: Building High-Converting Lead Magnets (Part 1) - Understanding the Conversion Path

Author
Jessica Wyderko
Published
Sat 01 Feb 2025
Episode Link
https://www.srdsuccess.com

In this episode of the SRD Success Podcast, Domi kicks off a 3-part series all about lead magnets. Learn what lead magnets are, why they're important for your business, and the key steps in the conversion path. Discover the power of lead magnets in generating leads, building your email list, and nurturing customer relationships.

This episode covers:

  • What are lead magnets? A clear definition and examples.
  • The Conversion Path: The journey from visitor to lead, including calls to action, landing pages, thank-you pages, and kickback emails.
  • Benefits of Lead Magnets: Why they're valuable for businesses of all sizes.
  • Qualities of a Great Lead Magnet: The four essential elements for success.
  • Preparing to Create a Lead Magnet: Defining your customer persona, writing a value proposition, and analyzing your competition.

Plus: Stick around for the entire 3-part series to get access to a list of free resources for building the perfect lead magnet!

➡️ Click here to access our FREE Value Proposition Canvas Template! ⬅️



Support this podcast at — https://redcircle.com/srdsuccess/donations

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