Why the Secret to SaaS Success is Brilliant Messaging with Richard Blundell

“If the secret to success is brilliant messaging, then marketing should have a critical role to play across the organisation”.

I couldn’t agree more with my guest in this second episode of Spotlight on B2B Tech Marketing! 

I had the privilege of chatting with Richard Blundell, a seasoned veteran in the SaaS industry. Richard and I delve into the vital role of marketing in driving growth, offering invaluable perspectives on navigating the complexities of the SaaS landscape.

Richard is a co-founder, CEO, and Author of the best-selling book “The Go-to-Market Handbook for B2B SaaS Leaders” and was part of the senior leadership team that spearheaded the growth of cybersecurity leader MessageLabs and its acquisition by Symantec in 2008 for a staggering $700 million.

Join us and uncover the strategies and principles that have shaped his remarkable trajectory in the ever-evolving world of technology.  Richard's wealth of experience and practical advice provide invaluable insights for anyone navigating the dynamic landscape of marketing and entrepreneurship in the SaaS industry.

Connect with Richard on LinkedIn or at Vencha

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