The Hidden 70% Pipeline Opportunity Most CEO's Are Missing

When CEO’s tell marketing advisors they want to become thought leaders, there's often a stark disconnect between their goals and their execution. 

In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Oren Greenberg, a B2B marketing expert who has uncovered a pipeline opportunity that most leaders are completely overlooking.

In analysing over 13,000 LinkedIn profiles, Oren's data is striking: some companies are generating up to 70% of their pipeline through personal branding and LinkedIn activity, whilst the majority of CEOs remain virtually invisible on the platform. 

Personal profiles consistently outperform company pages by 5x for reach and engagement, yet most company pages struggle with an average of just 4 likes per post.

What You’ll Learn in This Episode:
✔️ How some CEOs and CMOs generate 70% of their business pipeline through LinkedIn activity 

✔️ Why personal LinkedIn profiles perform 5x better than company pages for reach and engagement 

✔️ The psychological barriers that prevent successful leaders from building personal brands 

✔️ AI-powered personalization vs automated AI SDRs: What works and what doesn't 

✔️ Why the shift from traffic-driven to attention-based marketing is reshaping B2B strategies

From the power of personal profiles over company pages to building modern marketing frameworks that actually work, Oren shares actionable insights that could transform how you think about B2B growth.

Connect with Karen on LinkedIn

Connect with Oren on LinkedIn or discover more about his work at orengreenberg.com

Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in B2B.

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