Building Brands & Emotional Connections: The Power of Zero-Party Data in B2B Tech Marketing with David Keene

I am delighted to welcome David Keane to the Spotlight on B2B Tech Marketing this week.  David is an award-winning B2B CMO with an impressive track record in the technology industry and joins me to share his insights on navigating the evolving landscape of technology marketing.  

Tune in as we explore the power of zero-party data, investigate the role of AI in transforming sales and marketing and examine the challenges of balancing brand building with demand generation strategies. 

David, who currently serves as the Chief Marketing Officer for the European division of Wipro, has been rightfully recognised as a thought leader in B2B technology and was recently awarded the 2024 Top 100 Global B2B CMO award by Hot Topics.

David shares his perspective on how-to to leverage new technologies and data strategies to put the customer's real-world applications, challenges, and perspectives at the centre of product messaging, marketing campaigns, and overall strategy.  

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