Spotlight on B2B Tech Marketing

When CEO’s tell marketing advisors they want to become thought leaders, there's often a stark disconnect between their goals and their execution. 

In this episode of Spotlight on B2B Marketing, host K…

The pressure to deliver immediate marketing results has never been more intense. But what if chasing those quick wins is actually limiting your long-term success?

In this episode, Bianca Bass, CMO of …

Growing an early-stage company from zero to $30 million is one of the most challenging journeys in business—and it's where most marketing "playbooks" struggle.

In this episode, industry veteran Russ S…

From physicist to product marketing leader—Chris Wade's journey is anything but ordinary. But can marketing really solve problems that businesses didn't even know were marketing problems?

In this epis…

Is your annual marketing plan holding you back? What if there's a more agile way to drive growth while staying laser-focused on what matters?

In this episode Karen welcomes Olga Denisova, CMO at GetPh…

How do you build a high-performing marketing team from the ground up -especially when the stakes are high and the budget is tight?

In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd …

In today's digital-first world, B2B buyers conduct extensive research before ever contacting a vendor. But how can marketing and sales teams effectively reach prospects who prefer to remain anonymous…

AI is a hot topic for everyone in marketing right now, with tools like ChatGPT and other generative platforms changing how we work. But can marketers really harness AI effectively while maintaining t…

In this episode, host Karen Lloyd speaks with Ana Castrillon, Head of Marketing at Toku, about what it really takes to drive business growth through global marketing.

Ana shares insights from her expe…

In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd interviews John Watton, an international marketing leader who has shaped strategies at tech giants including Adobe, Yext, and VMwa…

In this week's episode, we dive deep into the intersection of creative marketing and data analytics with Laura Proctor, Chief Marketing Officer at Summize . Having achieved the role of CMO before tur…

Welcome to another episode of the Spotlight on B2B Tech Marketing. Today we're joined by Juliette Aiken, CMO of Dotdigital, whose journey from Product Marketing Manager to CMO mirrors the remarkable …

Host Karen Lloyd, founder of Armstrong Lloyd and veteran tech marketing recruiter, is joined by Associate Director Annalie Graham to reflect on the transformative year in marketing recruitment across…

In this episode of Spotlight on Marketing, host Karen Lloyd sits down with Richard Levy, a seasoned marketing expert with over 20 years of experience working with companies ranging from household nam…

In this episode of the Spotlight on B2B Tech Marketing, we're joined by Jessica Dye, Chief Marketing Officer at JATO Dynamics. 

With 15 years of leadership experience in B2B tech marketing, Jessica ha…

In this episode, host Karen Lloyd sits down with Ross Chapman, a seasoned marketing leader with over 16 years of experience driving revenue growth for B2B SaaS technology companies including Aptitude…

In this episode, we're thrilled to welcome Charlene Ignacio, a renowned marketing authority and visionary leader in the tech and MSP space. As the founder of Fornix Marketing and champion of the MSP …

I am delighted to welcome David Keane to the Spotlight on B2B Tech Marketing this week.  David is an award-winning B2B CMO with an impressive track record in the technology industry and joins me to s…

This month, I welcome Emma Acton, an award-winning B2B marketing leader with nearly 30 years of experience in the technology industry, to share her insights on the benefits of keeping the customer fr…

Are you tired of marketing being seen as an afterthought in your organisation, focused solely on tactical execution? 

It's time to elevate your marketing function and position it as a strategic driver…