Bars: “Work Hard” (Claude Hopkins)

Working “smart” is a worthy goal... being efficient is a wise thing to aim for. However, every once in a while, a true GOAT comes along and reminds us what REALLY gets results. In this episode, I break down an excerpt from the autobiography of one of the most successful advertisers of all time, Claude Hopkins, and he gives us the true formula for greatness. #Bars

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