The NBA’s Return to NBC & The Strategy Behind Big Sports Deals

Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.

This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.

It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.

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