Raising the credibility of the coaching profession one coach at a time - Helen Isacke of TCD

You can skip to the sections you want using the following notes:

[0:30] The Professional Coach journey

The Trusted Coach Directory started in 2016

[3:00] Started with no intention of being a coaching body. There are 3 legs to the stool

[4:37] Raising the Credibility of a coach and raising the Profile of good Quality coaching 

            Help coaches to share their profile

            Raising the credibility of good quality coaches

            Raising the standard of coaching

[8:10]   What is coaching

[9:00]   Coaching vs Consultancy vs mentoring vs facilitation

[10:10] Business coaching

[10:50] Pure coaching - listening skills, awareness           

            What's brought you to where you are now?       

            What needs changing?      

[11:10] Therapy vs counselling vs coaching

Coaching is often therapeutic      

[12:20] CBT

            NLP and coaching

            Nancy Kline - Time to Think – example of anon directive approach to coaching 

[13:45] Why set up TCD?     

            Looking for somewhere to promote Executive & Leadership coaches          

[15:30] Currently recognises 5 Professional bodies          

            A of C 

            EMCC 

            APECS 

            ICF

            IAPCM            

[16:20] All UK coaches with UK addresses (could be worldwide but this is the current focus)

[17:30] What do coaches need to do to be part of TCD           

            Recognised coaching qualification

+500 hours formal coaching          

            3 years of Contracted hours          

[19:18] Member of Pro Body           

            Showed commitment to the Profession

Taking part in coach training

[20:30] Who goes looking for coaching on the TCD

            Career professionals

            Directory can be found by anyone

            HR managers / L&D manager

            Company executives who want coaching!

[22:50] Once a coach is ‘trusted’ and develops their capability they help solve problems

[22:30] Credibility is key

Coaches are vetted and credible

100 coaches on Directory

            3 month free trial offered to all new coaches.

[28:20] It takes time to get known in business and we are still ‘educating’ the world to what good quality coaching looks like

[29:20] ]TCD relationship with the Institute of Leadership and Management (ILM)

            Virtual conference to support coaches  

            To help coaches build relationships          

            Directory is not: an associate model. It’s a directory where anyone can find a coach with confidence.

[30:35] TCD not just a dating site    

Coaches Need to work to make yourself attractive to people looking by including things in their profile

[32:50] The TCD is about Quality Not Quantity    

            For coaches it’s about building community for example through twice weekly calls

[34:40] How do companies and individuals who are looking for a coach find the Trusted Coach Directory? 

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More about Helen Isacke and the Trusted Coach Directory https://trustedcoachdirectory.com/

Email [email protected]

Books Referenced in this episode:

Nancy Kline - Time to Think

https://www.amazon.co.uk/s?k=nancy+kline+time+to+think&ref=nb_sb_noss_1

 
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