Part 2: Dr. David Ricketts on Innovation and why using a survey isn’t the best way to find out what people need.

In this next episode of Sparks Phil Rose continues the conversation with Dr David Ricketts about the fascinating subject of innovation and specifically building a culture of innovation in business. In this episode you’ll learn how young children are often the source of innovation and why creating job descriptions and ‘manuals’ often stifles creativity.

David is an Innovation Fellow at Harvard University. He studies how people learn to be innovative and how to teach other people to be innovative in business and life.

You can skip to the sections you want using the following show notes:

[1:30]  How do you get customers to realise they ‘need’ something

            How to encourage people to adopt new technology

[2:00]  If they’re not adopting it then question is there really value in the product

[2:10]  Why most clients spent zero time thinking about what they need?

[3:30]  What a study of Michael Jordan can teach us

[4:00]  Why a survey is the wrong method to use to get ideas from customers

[5:15]  Ideation and the Design Thinking Process – how to create a culture in a business where people are free to create

[6:10]  The learnings from the lemonade stand. 

[7:00]  Encouraging employees to come forward with ideas that could change your business

[9:15]  How to generate break away ideas in business

[10:00] Why finding a person you DON’T want to have a coffee with is a good idea. Remember we are drawn to people who are like us and therefore we need to look outside our current ‘comfort zone’

[11:20] How young children can be the source of inspiration of ideas – kids don’t know what works OR doesn’t work… when we’re experts we miss things!

[14:20] In classical businesses we’re given a manual how to do a job whereas to create a culture of innovation you’re best to leave the job spec open

[15:00] Why a business is often stuck because of the strengths of the founder

[16:00] The book that can change your life. Explore.

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Learn More: visit the Ignium https://www.igniumconsult.com/
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More about Dr Ricketts www.drdavidricketts.com

Books Referenced in this episode:

Walter Isaacson – The Innovators: 

https://www.simonandschuster.com/books/The-Innovators/Walter-Isaacson/9781476708706

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