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Episode 6: How I’m Marketing My Business Now That I’m Full-Time

Author
Cassandra King
Published
Thu 05 Jun 2025
Episode Link
https://sparkleandshinepodcast.podbean.com/e/episode-6-how-i-m-marketing-my-business-now-that-i-m-full-time/

🌟 Episode Length: 10 minutes, 43 seconds


In This Episode:


If you’ve ever said, “If I just had more time, I’d figure out my marketing…” — this one’s for you.


Now that I’ve officially stepped into full-time entrepreneurship (still wild to say!), I’m sharing how my marketing approach is shifting with more time, space, and energy to grow Pretty Pineapple Bead in a way that feels intentional and aligned.


This episode is filled with behind-the-scenes insight on what I’m trying, what’s working, and how I’m building a plan that balances strategy with joy — because marketing should feel good, not just like a never-ending to-do list.


What You’ll Hear:



  • My new weekly rhythm for showing up on social (without burning out)

  • The mindset shift that helped me stop batching and start connecting

  • Why I’m treating email marketing like a coffee date instead of a sales pitch

  • How I’m reimagining vendor events and private DIY Bead Bar parties

  • The 6 areas I’m focusing my marketing energy as a full-time business owner

  • A simple 3-question content plan to try this week




Quote to Remember:


“You don’t need to do everything to make progress. Start with what matters most right now — and build from there.”


 




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Let’s Connect:


Got a marketing goal this week you’re working on?

DM me @sparkleandshinepodcast or tag this episode in your Instagram Stories so I can cheer you on!


And hey — if this episode gave you a boost, don’t forget to subscribe & share it with a fellow business owner who’s navigating the marketing maze too 💛

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