1. EachPod

Episode 4: Building a Business That Feels Like You — Not What Everyone Else Is Doing

Author
Cassandra King
Published
Thu 05 Jun 2025
Episode Link
https://sparkleandshinepodcast.podbean.com/e/episode-4-building-a-business-that-feels-like-you-%e2%80%94-not-what-everyone-else-is-doing/

🌟 Episode Length: 7 minutes, 31 seconds


 


In This Episode:


If you’ve ever felt like your business doesn’t quite feel like you — like you’re just mimicking what’s “supposed” to work — this episode is your permission slip to build differently.


 


As I step into full-time entrepreneurship (yes, I officially left my job!), I’m reflecting on how I’ve shaped Pretty Pineapple Bead around my energy, not someone else’s blueprint. I talk about ignoring trends, listening to my gut, and staying grounded in what really lights me up — color, confidence, creativity, and joy.


 


This episode is packed with heart, clarity, and a whole lot of encouragement to be the YOU-est you in your brand.


 


What You’ll Hear:



  • What building an aligned business really means to me

  • Why I stopped trying to appeal to everyone

  • How Pretty Pineapple Bead became a bold, colorful reflection of my energy

  • Lessons from trying to batch content or follow trends that didn’t fit

  • A simple action step to start making your brand feel more like you


 


 


Quote to Remember:


 


“You don’t need to follow every trend to be successful. Your greatest superpower is your uniqueness.”


 


Let’s Connect:


What’s one thing in your business that feels uniquely you?


DM me on Instagram @sparkleandshinepodcast — I’d love to hear about it and celebrate with you.

Share to: