Episode 15: Defining Your Niche Without Feeling Boxed In

🌟 Episode Length: 13 minutes, 8 seconds

Have you ever felt like choosing a niche means boxing yourself in or turning people away? You're not alone.

In this episode of Sparkle & Shine, we're diving into what a niche really is, why it matters for your business, and how to define yours in a way that feels empowering—not limiting.

I'll walk you through how I discovered the niche for Pretty Pineapple Bead (colorful, confidence-boosting jewelry), how to move past the fear of being “too specific,” and how to align your niche with your values and personality—so you can build a brand that truly feels like you.

Whether you’re just starting out or feeling stuck in a brand identity that no longer fits, this episode will help you gain clarity and confidence in your direction.

• 💡 What a niche actually is (hint: it’s more than just your product)


• 🎨 How to shape your niche based on your values, vibe, and vision


• ⚠️ The biggest mindset block: fear of being “too specific”


• 📝 Real questions to help you define or refine your niche


• 🌱 Why your niche is allowed to evolve as you grow


• 🎯 How clarity helps your brand stand out—even if not everyone gets it

“Choosing a niche isn’t about boxing yourself in. It’s about standing out.”

🎯 This week’s listener challenge:
Grab a journal and reflect on the prompts from this episode:

• What do people always compliment you on?


• What kind of transformation or experience do you offer?


• What values do you want your brand to be known for?

Then, DM me @sparkleandshinepodcast or tag me in a story and share what you uncover. I’d love to celebrate your clarity and maybe feature your insight in a future episode!

✨ If this episode helped you feel more aligned or confident in your brand direction, please consider leaving a review, sharing it with a biz bestie, or reposting it on social media. Every share helps this community grow 💛