Episode 14: Clarify Your Message – How to Talk So Your Dream Customer Listens

🌟 Episode Length: 19 minutes, 45 seconds

💬 In This Episode:

You’re posting. You’re showing up. You’re writing captions, emails, and product descriptions from the heart… but it still feels like your dream customer isn’t listening.

Sound familiar?

In this episode, we’re diving deep into the power of clear, heartfelt messaging—what it is, why it matters, and how to write in a way that makes your dream customer feel seen, heard, and excited to connect.

Whether you’re working on your Instagram bio, a sales page, or your next product launch, this episode will help you speak directly to the person you want to serve.

No more talking to “everyone.” Let’s get intentional and build connection that actually sticks.

🔍 What You’ll Hear:

• 🧠 What messaging actually means (and why it’s more than just writing a caption)


• 💬 How to use your dream customer’s own words in your content


• 🎨 Why emotion matters more than features and specs


• 🎯 The difference between being clever and being clear


• 💡 Where to audit your messaging first for the biggest impact


• 🌱 How your brand voice will evolve as you do

💬 Quote to Remember:

“Clear, heartfelt messaging is the bridge between your creativity and her connection to it.”

💛 Let’s Connect:

🎯 This week’s listener challenge:

• Pick one place in your business where your message could be clearer—your Instagram bio, your about page, a product description—you choose.


• Then, rewrite it with your dream customer in mind. Ask yourself:

1. Does this speak to her?


2. Is it clear?


3. Is it emotionally honest?

DM me on Instagram @sparkleandshinepodcast or tag me in your before/after—I’d love to cheer you on and maybe even feature you in a future episode!

✨ If this episode helped you see your brand message in a new light, please leave a review or share it with a biz friend. Every share helps this podcast grow and reach more creative, confident women like you 💛