Locked, Loaded, and Lipstick On: Breaking Barriers in Firearms Training w/ Jeri Persley

Meet Jeri Persley, the force behind Be Empowered Tactical, who's revolutionizing firearms training for women. As Robin sits down with this inspiring instructor, we discover how a corporate trainer's expertise combined with a passion for firearms created a business that empowers women beyond the shooting range.

Jeri shares her journey from purchasing her first handgun in 2015 (a Glock 19 named Gloria) to founding a company where women learn in a supportive, judgment-free environment. The pivotal moment came in 2020 when she joined the National African-American Gun Association and found mentorship from another Black female instructor – representation that showed her what was possible in an industry dominated by white men.

What makes Jeri's approach special is her understanding of how women learn. While traditional firearms training often emphasizes competition, her classes focus on support and encouragement. She breaks down complex skills into manageable steps, celebrates small victories, and creates space for women to ask "why" instead of just following directions. This method transforms fear into confidence as students progress from firing single rounds to becoming comfortable with their firearms.

Some of the most powerful moments come when Jeri helps students overcome trauma related to guns. With patience and empathy, she's guided women through tears and trembling hands to find empowerment. As she explains, "Being empowered isn't just about handguns – it's about life." Many students take the confidence gained in her classes and apply it elsewhere, whether writing books, applying for jobs, or starting businesses.

Throughout it all, Jeri maintains that "shooting is simple, not easy" – the fundamentals are straightforward, but mastering them takes proper instruction and practice. With her sparkly gun grips and professional expertise, she's proving you can be "girly" and capable simultaneously, breaking stereotypes with every class she teaches.

Ready to feel more confident and empowered? Visit BeEmpoweredTactical.com to learn about upcoming classes and discover how learning firearms safety might just transform more than your shooting skills.

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