SMME #451 Shed the Dead: How to Host a Mini Peel Event That Generates $5K–$25K in One Day

Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party -  without the stress or event hangover.

Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on the same day; how to price, market, sell packages, and follow up like a pro; and how one spa generated nearly $50K in a single day.

What you’ll learn during this episode:

• The unique role of mini events, and why they outperform open-house-style formats

• Your step-by-step event framework—offer, ticket, delivery, packages, follow-up

• The sweet spot: 10–16 participants, 30-minute services, “blueprint” workflow

• Winning marketing plans—strategic outreach, gain/logic/fear messaging, carousel content

• Client follow-up strategies and how to upsell, cross-sell, and down-sell with care

• Real revenue formulas that show how one event can make $6K–$50K+ in one day

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ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!