Why Music PR Matters More Than Ever: Tristra Yeager’s Marketing Secrets

In this episode of Soundbreaker, Bob Shami chats with Tristra Yeager, the Chief Strategy Officer at Rock Paper Scissors Inc. They dive into Tristra's journey in music and public relations (PR), and why it's super important for artists to take charge of promoting their music. Tristra also talks about her time as a journalist, teaching, and her love for writing novels. They explore how AI tools are changing the music industry and clear up some common myths about marketing and PR. Plus, Tristra gives helpful advice for young music fans and artists who want to find their voice and make their mark in the industry!