Loren Chaidez Talks Billboard Charts, Rihanna And Music Promotion

In this episode, join us for an insightful conversation with Loren Chaidez, a seasoned professional in the music industry with a remarkable 36-year career. Loren takes us on a journey through his experiences from working at Columbia Records to independent promotion. Dive into the challenges and advantages of working with major artists like Rihanna and Katy Perry, as well as independent labels. Loren discusses the evolution of dance music, the crucial role of DJs in breaking new tracks, and reflects on promoting records that became commercial hits.