Jerry Chen on Music, Hospitality, Cultural Nuances and Company Acquisition

In this episode, Jerry Chen, Managing Director and CEO of USEA Global, takes us on a journey through the dynamic intersection of music and hospitality. From his early days at Express Music to navigating multicultural nuances and the strategic acquisition by USEA, Jerry shares valuable insights. Discover the significance of sensory experiences—sound, sight, and scent—in shaping brand identity and enhancing customer engagement. Learn about the expansion of services, including background music, digital signage, and radio advertising, and the impact of technology on the industry.