From Viral Videos to Live Venues: TikTok's Ticketing Alliance with CTS Eventim

In this episode, we delve into TikTok's latest venture into ticketing, teaming up with CTS Eventim. Known for viral content, TikTok's partnership aims to boost direct-to-fan ticket sales for artists worldwide. With insights from TikTok's Michael Kümmerle and CTS Eventim's Alexander Ruoff, we explore the strategic implications of this move and its potential to reshape the music industry's digital landscape. Tune in for a closer look at how this alliance could revolutionize fan engagement and ticketing dynamics.