#112: WALLIFORNIA: The Real Story Behind Music and Streaming Algorithms at Deezer || Aurélien Hérault

PARTNERSHIP WITH WALLIFORNIA 2025
We explore the evolution of music discovery alongside Aurélien Hérault, Chief Innovation Officer at Deezer. 

From early editorial playlists to today’s AI-powered recommendation engines, Aurélien explains why Deezer labels—and withholds promotion of—100 % AI-generated tracks, how it detects fraudulent streaming activity, and the metrics that guide “lean-back” versus “discovery” modes. 

You are about to listen to a clear, behind-the-scenes look at the technology and ethical choices shaping what you hear next.

Explore Deezer here; www.deezer.com

About the 9th edition of the Wallifornia Music + Tech Summit in July 2025;
https://walliforniamusictech.com/

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures