#006: EXPERT: Vickie Nauman: Decoding Web3's Role in the Future of Music

How is Web3 reshaping the music industry? 

In this Sound Connections episode, Vickie Nauman—founder of Cross Border Works—explains how decentralized technologies are opening new doors for artists, fans, and businesses.

Explore the shift from NFTs to next-generation fan engagement strategies, discover the power of token-based communities, and see how virtual worlds are transforming musical experiences. Drawing on her background from radio to pioneering music tech, Vickie reveals the challenges and opportunities at the intersection of innovation and creativity, offering a glimpse into new models that redefine artist-fan relationships.

Highlights:

• Understanding Web3's influence on the music industry's future.
• The transition from NFTs to dynamic fan communities.
• Adopting decentralized tech for innovative music experiences.
• Insights into the complex web of music rights and licensing.