#040: Building a Die-Hard Fanbase on TikTok | Laro

In this episode, we sit down with Liverpool pop artist Laro to discuss how she’s harnessed the power of TikTok to build a loyal and engaged fanbase. Laro shares her unique approach to creating the tight-knit 'forget-me-nots' community, from exclusive group chats to personal fan interactions that have given her a small but rapidly growing group of superfans. Discover her strategies for staying consistent on TikTok, the secret to making quality social media content without getting burnt out, and finding confidence as an independent artist in the digital age.

Stream Laro's new single Hung Up: https://open.spotify.com/artist/4YUJTIjBtm5Zhp4q9mI1JA?si=kSia-hHyQcCbB8aDGnXx2Q