#43: YOU Are Your Unique Selling Proposition

So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about.

 Quotes From This Episode:

• 00:28: "You, as a unique human with totally unique stuff to bring to the table, are your unique selling proposition"
• 06:44: "What do your perceived flaws and failures actually bring to the table? What do they add to your offer? Why would people choose you because of those flaws and failures?"
• 15:20: "Being a bit brave and sharing your personality is what's gonna make your offer stand out"

Mentioned In This Episode: 

• The Soulful Sales Society Membership
• The Magic of You, Unleashed

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