The Ethics of Using Social Media As A Client Communications Tool – Guest Lecture with Jared Correia

Jared receives countless questions from new solo lawyers and solos who have been in practice for decades but need advice on law practice management. We like to ask Jared what’s on lawyers’ minds as we have several times before.
In Jared’s newest guest lecture, we follow up on his previous guest lecture, You Know Everything There Is To Know About Social Media…or Do You? because the discussion we had generated so much more conversation Jared felt it was important to go into greater depth.  What REALLY defines social media:
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.
Different types of social media include collaborative projects such as Wikipedia, blogs such as Blogger, social networking sites like Facebook, content communities like Youtube, and virtual worlds like Second Life. As of 2012, social media has become one of the most powerful sources for news updates through platforms such as Facebook, Blogger, Twitter, WordPress, LinkedIn, Pinterest, Google+. Tumblr, MySpace and Wikia. In addition, there has been an increase in mobile social media which has created new opportunities, in particulate for business, which are able to utilize social media for marketing research, sales promotions, and customer relationship development among others. (emphasis added)
This lecture will discuss:

Pre-Client Communications and client communications through social platforms
Pre-Client communications and client communications through advertising/marketing
Inadvertently implying specialization
Inadvertent creation of attorney/client relationship
Pre-view rules
Content Strategies
Testimonials
Disclaimers (like the ‘click-through’ disclaimer)
Gamification
Strategies to address UPL…and much, much more.

If you are a new lawyer in Massachusetts or a paying member of the Massachusetts bar, be sure to connect with Jared. LOMAP’s services are free for those who qualify.
The audio is about 70 minutes. Listen directly below.
http://spucdn.files.wordpress.com/2013/11/jared-correia-jan18-2013.mp3Download (.MP3)
Jared has written a new book called “Twitter in One Hour for Lawyers“. You can