Media Ownership and Control: Sociological Perspectives

These academic overviews examine the sociological perspectives on media. The first source focuses on media ownership and control, contrasting pluralist views (diverse media, consumer-driven) with Marxist/Neo-Marxist arguments (concentrated ownership, ideological control) and discussing the impact of new media. The second source explores the relationship between media, globalisation, and popular culture, debating whether increased global interconnectedness leads to cultural imperialism (homogenisation, Americanisation) or cultural hybridity and greater diversity, particularly through postmodernist concepts like participatory culture. Both texts introduce key concepts and theories relevant to understanding the profound influence of media on society. ‘RSSVERIFY’