Social Studies
Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies.
The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space.
Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship.
Follow along with our conversations each week.
- Update frequency
- every 13 days
- Average duration
- 45 minutes
- Episodes
- 22
- Years Active
- 2023 - 2025
EP 24: Mastering the Key Strategies for Scalable Business Growth - With Oren John
In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, th…
EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this wee…
EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC
Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel
📰 Sign up…
EP 21: Leveraging Organic Social Content To Drive Brand Growth — Jackie Burke, CEO of Tini Lux
Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founde…
EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos
Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather st…
EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie
In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million r…
EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media
Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turni…
EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge
In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the com…
Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer,…
EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop
In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand en…
EP 12: The Content Engine behind a $22 Million Bootstrapped SaaS Startup | Adam Robinson, CEO of Retention.com
Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares hi…
EP 11: Unboxing Customer Experience and Product Differentiation | Ian Blair, CEO of Laundry Sauce
Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolvi…
EP 10: Breaking through Business Barriers | David Wolfe, CEO of ABLE
David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies.
In this episode,…
EP 9: Brand Building through Community | Sam Blumenthal, Founder of Banter
Lucas and Jackson speak with Sam Blumenthal, the CEO of Banter. As a seasoned expert in commerce, community, and investment, Sam's insights and expertise inspired him to launch Banter, an omni-channe…
EP 8: Revolutionizing the Future of Mobility | Taras Kravtchouk, Founder & CEO of TARFORM
Join Lucas and Jackson as they engage in a conversation with Taras Kravtchouk, the Founder, CEO, and Designer at TARFORM. Leveraging his passion for design and entrepreneurship, Taras is revolutioniz…
EP 7: Curated Marketplace for Commerce | Bennett Carroccio, Co-Founder and CEO of Canal
Join Lucas and Jackson in conversation with Bennett Carroccio, Co-Founder and CEO of Canal. Drawing from his background in venture capital and e-commerce, Bennet created Canal, a curated marketplace…
EP 6: The Changing Dynamics in Ecommerce Manufacturing | Nathan Resnick, Founder of Caffeinated CX and Sourcify
Lucas and Jackson speak with Nathan Resnick, Founder of Caffeinated CX and Sourcify. With a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing ov…
EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT
Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. …
EP 4: Building a Lean Creative Production System | Matthew Gattozzi, Founder of Goodo Studios
Join Lucas and Jackson in conversation with Matthew Gattozi, Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew …
EP 3: Measuring the Impact of Your Marketing Campaigns | Michael Kaminsky, Founder of Recast
Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known …