Social Media Marketing Trends: AI, Video, and Influencer Strategies

**Podcast Episode Description: Mastering Social Media Marketing in 2025**

Welcome to a groundbreaking episode of Social Media Marketing 101, where host Mortimer cuts through the digital clutter to bring you the hottest insights and facts you need to succeed in the ever-evolving world of online engagement. In this episode, we'll explore the dynamic landscape of 2025, where global social ad spend has soared by 11% to a staggering $277 billion, driven by the dominance of video-first and native ads.

Discover why TikTok's innovative algorithm and Instagram's interactive carousel posts are setting new engagement benchmarks, and learn how LinkedIn outshines with 11 times more impressions on carousel updates. Mortimer simplifies Social Media Marketing (SMM) into five actionable steps: knowing your audience, setting SMART goals, creating engaging content, maintaining two-way communication, and tracking key metrics for continuous improvement.

As influencer marketing evolves, find out why brands are turning to niche creators and AI-backed strategies to tap into unique micro-communities. Uncover the transformative role of AI in marketing, with 96% of social marketers leveraging AI tools like ChatGPT and Canva for content ideation and audience segmentation, enhancing click-through rates and conversions.

Dive into the realm of social commerce, where platforms like TikTok Shop outpace traditional channels with higher conversion rates, and authentic user-generated content generates superior engagement. Explore the importance of tailoring your strategy to your audience's favorite platforms and staying agile amidst constant platform updates.

Plus, catch this week's viral trends: innovative uses of custom emojis and playful audio in brand campaigns. This episode is your ultimate guide to adapting quickly, leveraging AI, and prioritizing content formats that resonate with audiences in 2025. Tune in to ensure your social media strategies remain cutting-edge.

Subscribe to Social Media Marketing 101 for more expert insights, brought to you by Quiet Please Productions. Visit quietplease.ai for additional information. Don't miss this chance to stay ahead in the world of social media marketing!

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