I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing

LinkedIn short form video is it a trend or game-changer for B2B brands?

Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

Key moments in this episode - 

00:00 – Is LinkedIn video worth it?

01:00 – LinkedIn video feed

03:00 – Why this isn’t just another TikTok copy

04:50 – LinkedIn’s official video stats (2025)

06:45 – Pros of LinkedIn video for B2B

09:50 – Real talk: video confidence, branding, and buy-in

12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)

14:00 – What B2B brands should actually be doing

16:30 – Final verdict: Is it worth it?

Tools Mentioned in this Episode

Descript

OpusClip

Metricool

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
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• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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