The Social Ideas Podcast: the art of pivoting

Pivoting is an art, both in sports and business.

In the latest episode of The Social Ideas podcast, Professor Paul Tracey explains how a company that brought back the Polaroid camera, almost lost its loyal and fervent customer base because it tried to link its traditional camera with the digital production of photographs. 

Read the summary of Paul’s research - https://www.jbs.cam.ac.uk/faculty-research/centres/social-innovation/think/research-summaries/the-art-of-the-pivot/

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