Shaking Up the World of Alcohol-Free Drinks with Sarah Kate of Some Good Clean Fun

In this refreshing episode of Sober Banter, hosts Rachel and Colin sit down with Sarah Kate, founder of Some Good Clean Fun and a proud sober Canadian mom shaking up the world of non-alcoholic beverages. Once a self-proclaimed wine connoisseur, Sarah shares her transition from alcohol culture to alcohol-free confidence, offering candid stories about social pressure, parenting, and building a brand that celebrates sobriety without shame.

Together, we talk about:

• What it’s really like to keep alcohol in the house when you’re sober
• How media and marketing have warped our views on drinking
• The emotional and practical impact of quitting alcohol on family dynamics
• And yes—a mocktail recipe you’ll want to try tonight (spoiler: it includes non-alcoholic beer and tonic!)

Whether you're sober curious or a longtime non-drinker, Sarah's warmth, wit, and wisdom will leave you inspired to rethink the role of alcohol in your life—and maybe even mix up a Summer Shandy along the way.

Get In Touch with Sarah! 

Follow her on Substack - - https://somegoodcleanfun.substack.com/

Some Good Clean Fun Website and Recepies - https://www.somegoodcleanfun.com

Instagram - https://www.instagram.com/somegoodcleanfun_ca

Pintrest - https://www.pinterest.com/somegoodcleanfun

Chapters

00:00 – Welcome & Guest Intro
Meet Sarah Kate, founder of Some Good Clean Fun and self-proclaimed sober sommelier shaking up the AF drink space.

04:06 – From Wine-Lover to Alcohol-Free Advocate
Sarah opens up about her transition from nightly wine to a more intentional, alcohol-free life.

07:17 – The Birth of Some Good Clean Fun
How a personal decision became a public platform—and what “good clean fun” really means.

11:17 – Sober Social Life & Saying No
We get into awkward invites, boundaries, and how Sarah reshaped her social life.

18:06 – How Sobriety Changed Her Relationships
From parenting to partnerships, the ripple effect of ditching booze.

25:19 – The Changing Perception of Alcohol
Marketing myths, "mommy wine culture," and why public opinion is shifting.

35:22 – The Benefits of Sobriety
Mental clarity, freedom from shame, and unexpected perks of alcohol-free living.

45:05 – Behind Closed Doors: Alcohol’s Impact on Family
A raw look at how drinking affected Sarah's home—and what changed in sobriety.

48:32 – The Wine Mom Myth & Media Influence
Unpacking the glamorized image of alcohol in media and motherhood.

58:12 – Mocktails & Sober Rituals
Sarah shares easy, satisfying drink swaps—including her famous Shandy featuring Athletic Brewing.

01:02:13 – The Rise of Non-Alcoholic Beer
How the AF beer scene is changing and what to look for on shelves.

01:18:35 – Final Thoughts & Gratitude
A toast to real fun, new connections, and a future full of clean sips.

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• (00:00) - – Welcome & Guest Intro
  


• (04:06) - – From Wine-Lover to Alcohol-Free Advocate
  


• (07:17) - – The Birth of Some Good Clean Fun
  


• (11:17) - – Sober Social Life & Saying No
  


• (18:06) - – How Sobriety Changed Her Relationships
  


• (25:19) - – The Changing Perception of Alcohol
  


• (35:22) - – The Benefits of Sobriety
  


• (45:05) - – Behind Closed Doors: Alcohol’s Impact on Family
  


• (48:32) - – The Wine Mom Myth & Media Influence
  


• (58:12) - – Mocktails & Sober Rituals
  


• (01:02:13) - – The Rise of Non-Alcoholic Beer
  


• (01:18:35) - – Final Thoughts & Gratitude