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Marketing & Distribution Section: Actuarial Innovation: Revolutionizing Marketing and Distribution with OKRs

Author
Society of Actuaries (SOA)
Published
Tue 02 Sep 2025
Episode Link
https://soapodcasts.libsyn.com/marketing-distribution-section-actuarial-innovation-revolutionizing-marketing-and-distribution-with-okrs

Join host Tiana Zhao as she explores the transformative power of Objectives and Key Results (OKRs) in the world of marketing and distribution actuarial work. This episode of the SOA Marketing and Distribution podcast dives deep into:

  • The fundamentals of OKR methodology and its adoption by tech giants
  • How OKRs can enhance clarity, focus, and measurable outcomes for actuaries
  • A practical example of implementing OKRs in an insurance company setting
  • Strategies for marketing and distribution actuaries to leverage OKRs effectively

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