Everything Communicates, Everything Influences with Graham North

My guest today is Graham North, creator and head of Brand Camp at the iconic ad agency of Goodby, Silverstein, and Partners, the team behind Got Milk and many memorable campaigns. Graham just won “Strategic Planner of the Year,” and Jeff Goodby has said, “Graham is spearheading a new way of thinking and approach to clients’ problems.” 

But what excites me the most about talking with Graham is how he can bring a group of people together to focus on the present moment. He cares deeply about holding space and real human connection. He’s taken that passion for connection and created not just an incredible career for himself, but a novel and inspiring way of thinking about how we make meaning.

Graham has two interwoven projects we talk about today, Brand Camp and Real Talk. Brand Camp is an intensive program for companies to find their “North Star” and shift operations to focus on the tangible, results-oriented core of their business. Real Talk is a card game about getting to the heart of things, whether that’s in a team at work or a group of folks at a party. While these projects might seem lighthearted, there’s a brilliant core of meaning and depth. I hope you enjoy this conversation with my friend Graham North.