PLANNING: Expert Strategies: How to Create a Successful Show with Charlotte Lewis-West

"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.

The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.

Key Takeaways:

• Identify your audience and niche to tailor your podcast format and tone (04:58)
• Develop a clear objective and success metrics for your podcast (09:14)
• Consistency is crucial for podcast success and audience retention (34:35)
• Short-form content can significantly boost podcast visibility (27:28)
• Understand regional preferences for podcast consumption (audio vs. video) (29:26)

Chapters and Timestamps: 
04:58 - The importance of podcast planning 
09:14 - Developing a podcast strategy 
14:58 - Understanding your audience and niche 
19:00 - Effective podcast promotion techniques 
24:23 - Advertising platforms for podcasts 
27:28 - The power of short-form content 
29:26 - Audio vs. video podcasting 
34:35 - Long-term benefits of podcast planning

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