Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
- Update frequency
- every 7 days
- Average duration
- 20 minutes
- Episodes
- 125
- Years Active
- 2023 - 2025
The Hybrid Evergreen Formula: Scale Your Business Without Burning Out
Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessl…
How to Use Conferences to Grow your Online Business (Even If You Don’t Go)
Is going to a conference really worth it?
The travel, the cost, the time away from your business—it adds up fast.
But after attending Podcast Movement last week, I walked awa…
Copy That Converts: How to Write Like You Talk (But Better)
Have you ever stared at your website or sales page and thought…
“This doesn’t even sound like me”?
You want to sound professional. Polished. Confident.
But somehow… it ends up…
How Women Are Using AI to Reclaim Power in Online Business
Feeling overwhelmed by all the talk about AI… like it’s just another shiny tool you’re supposed to master, but have no energy or desire to learn?
We’re flipping the script. …
How to Make Your Website Your Smartest Sales Tool
Your website might look great.
It might even feel fast.
But if it’s not attracting leads, building trust fast, and converting visitors into buyers—it’s not doing its job.
And…
What’s Next for eCommerce Made Easy? A Big Update & What It Means for You
Ever feel like your business is evolving faster than your branding can keep up? Maybe you’ve added new offers, new audiences, or just plain outgrown the name you started wi…
Does your website feel 'off'? Here's what's missing!
Ever look at your website and think, ‘Something just feels… off’?
You’ve put in the work. The branding looks good. You’ve got your offer front and center.
But you’re not see…
The 5 Things Google wants to See From Your Website
Is your website quietly sabotaging your Google rankings?
You could be doing everything right—marketing, content, offers—but if your site is missing just a few key things, Go…
How to Grow Your Service Business using Pinterest with Laura Rike
If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinteres…
Branding With Heart: Amber Duffney's No-BS Guide
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps h…
Do You Have a Homepage Problem or a Funnel Problem?
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are s…
Why Your Website isn't a Set it and Forget it Tool
Have you ever thought of your website like a car? 🚗
Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your websi…
How to Build Instant Credibility Online with Your Website
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” fr…
How to make Call To Actions that Convert
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.
If it feels like your website visitors ar…
Building Trust Through Authentic Branding with Laura Nicole Brown
Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.
I’m joined by Laura Nicole Brown, founder of Inspiratti, a b…
Are You Speaking Your Customer’s Language? How to Use Messaging that Converts
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream cu…
From Idea to Income: Building Sales Funnels That Work with Shannon Gaither
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of …
Is Blogging Dead? Not If You Want Organic Traffic
You’ve probably heard the whispers... “Blogging is dead.”
But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads…
How to Grow Your Online Business with Public Speaking with Juanita Wheeler
If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place.
In today’s episode, we’re ta…
From Overwhelm to Ownership: Empowering Yourself to Create a Website That Works
If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’r…