Small Town Business with Erika McInerney
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you. Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.
- Update frequency
- every 9 days
- Average duration
- 18 minutes
- Episodes
- 34
- Years Active
- 2022 - 2025
Erika on ‘transition’
If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-sta…
31. Sara on ‘beyond solo’
Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for majo…
Sara on ‘beyond solo’
Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for majo…
Erika on ‘social enterprise’
If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successfu…
Simone on ‘advocacy’
I’ve always thought that the best business ideas come from noticing something that’s missing in the world. Something important and necessary. Simone Eyles did just that. She not…
Erika on Resilience
When crisis hits your town or your business, it’s hard to know where to start. This episode is packed with practical ideas to prepare for disaster or down time, but also advice…
Andy on ‘Resilience’
Andy McCarthy is an entrepreneur, best known for building a renewable energy business from a tiny town called Mirboo North in South Gippsland Victoria. He later sold his company…
Erika on 'changing hands'
I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if??
In this epis…
Kate from Umina Beach Book Nook on ‘changing hands’
Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digit…
Small Town Business is back!
How do you grow a thriving business in a small town, regional or rural area? One way is to learn from others and this podcast is a great place to do just that.
If you’ve ever won…
Alex from Plant a Seed for Safety: Why Safety Matters
Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her ver…
Erika on The Tree Change
Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lif…
Kristy from Green Hills Farm and The Ridge House: The Tree Change
Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did …
Erika on 'Not Social' Media
Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and…
Kimberley from OAK Magazine: 'Not' Social Media
How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that…
Erika on "Building in Public"
If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, bu…
Amy from The New Red: The "Pivot"
My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle a…
Erika on Learnings
Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about…
Jackie from Soilz Alive: Learning
My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a busine…
Erika on Passion
This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate…