Lights, Camera, Action: The Hidden ROI Of Pro Video | Jimmy Owens

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Jimmy Owens, Founder & CEO of Design Tunnel in Oklahoma City, has spent over 14 years helping businesses transform their brand through strategic, high-quality video production. In this episode, he explains why video isn’t just a tool—it’s a clarity accelerator that forces you to define your message, tighten your focus, and show up professionally.

You’ll learn:

• Why most DIY videos fall flat—and what separates them from intentional content
• The production process every business owner should know (script to screen)
• What it really costs to build a studio setup ($1,500–$10,000—and why)
• How Jimmy’s team creates custom podcast sets with 13 studio designs
• Why AI can’t replace the human touch in brand storytelling

Later in the episode, Jimmy opens up about a major turning point in his life: getting sober. That decision didn’t just change his personal life—it reshaped his leadership, mindset, and capacity to grow a business with purpose. His take on “healthy pressure” and why he wishes he would’ve gotten serious sooner is a wake-up call for entrepreneurs running on fumes.

If you're ready to elevate your content—and yourself—this conversation delivers both strategy and heart.

Jimmy Owens: Founder & CEO of Design Tunnel

Website: https://www.designtunnel.com/

Instagram: https://www.instagram.com/designtunnel/

Video Production: https://www.designtunnel.com/our-work/

Video Podcast: https://www.designtunnel.com/podcast/

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