21 \\ Small Business Finance 101: How to Read Financials and Make Smart Money Decisions

Most small business owners feel lost when looking at their financial statements. This episode breaks down the basics of small business finance so you can finally feel confident with your numbers. You’ll learn what a profit and loss statement, balance sheet, and cash flow statement actually tell you, how they work together, and why understanding them is critical for growth. We also cover key metrics (KPIs) like gross margin, cash flow, and conversion rates that every owner should track. With clear explanations and practical examples, you’ll see how to use these reports to make smarter decisions, know when to hire or invest, and grow your business with confidence. If you’ve ever felt unsure about your business finances, this is where you start.

Next Steps:

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